I am pleased to announce Vic Welch has been named Marketing and Customer Insight Manager for GE Global Research, effective Nov. 5. In this new GRC position, Vic will help GRC analyze and understand the commercial and business impact of technology trends and programs. He will provide analytical framework and data to help Business Program Managers and Global Technology Leaders assess the potential impact of technology projects and suitable alternatives. This position is critical to GE Global Research's growth strategy with a continued focus on greater connectivity to the marketplace and our customers.
Vic joined GE in 2005 as Director in the Marketing Initiatives Group in Fairfield, where he was responsible for driving customer, market and competitive assessment capabilities as part of the Imagination Breakthrough process. Vic began his career as a Development Engineer with Allied Steel & Wire. He joined 3M as Market Development Manager and was then promoted to Global Marketing Manager for 3M's Corrosion Protection and then Electrical Markets Division. He holds a bachelor's in metallurgical engineering from Sheffield Hallam University and a master's in business administration from the University of Wales.
Vic will be a member of the Global Research Leadership Team and report to me. Please join me in welcoming Vic to GRC.
Mark Little
Senior Vice President & Director
GE Global Research
AT&T named Company of the Year by Forbes Magazine! Forbes, Jan. 8, 2007. Under the helm of Chairman Edward Whitacre, AT&T has become the largest telecom company in the world.
PepsiCo has made the largest corporate purchase of Renewable Energy Certificates (RECs), which it claims will offset 100% of the purchased electricity used by all PepsiCo US facilities.
Frito-Lay's new "Live Brightly" ad campaign for Sun Chips will focus on the brand's environmental efforts and health benefits. This is the first television marketing effort for Sun Chips in more than a decade.
P&G going green - Liquid detergents will come in smaller packaging with double concentrate as the company moves to become enviro-friendly, according to a published report.
Using less to earn more - Marketers are using less resources in their packaging, hoping to help the environment and boost their bottom lines. Procter & Gamble, for example, minimized its display packaging, while Coca-Cola is reducing the amount of plastics in its Dasani bottles and Nestle Waters North America saved paper by shrinking the paper labels on its bottles.

Major retailers are turning green! Paula Ivey of The CSR Group provides insight in this MarketWatch article.