Research

Part of CCIMS’ mission is to sponsor and disseminate research on issues of common interest to faculty and to the Center’s member companies.  Following the CCIMS September 2007 Sustainability Symposium, participants collectively identified a few high-priority areas for research in two general areas.
 

• Marketing’s opportunities and challenges that result from business’ adoption of sustainability-oriented goals
• Integration of traditional and non-traditional mechanisms in marketing communications
 

The following two research proposals have been funded:
 Sustainability as Strategy: Consumer Implications for Company Products and Processes (PDF)
 The Influence of Personal Identity in Achieving Goals via Sequential Product Choice (Doc)